Marrakesh,
Morocco
September 16 to September 17, 2025
Where global creatives come together to shift the future of branding
#Paradigms2025
Join us in Marrakech for a multi-day brand experience summit, where creativity and connection take center stage. Arrive on Monday for an exclusive welcome reception, setting the tone for two days of thought-provoking discussions and hands-on sessions.
On Tuesday morning, choose from a selection of immersive activities before diving into a day of insights and collaboration. Start the day with a breathtaking hot air balloon ride, an adrenaline-fueled quad bike adventure, a tranquil breakfast sound bath, or a rejuvenating sunrise yoga session.
Throughout Tuesday and Wednesday, the main stage will come alive with bold keynotes and intimate conversations, spotlighting the future of branding, creativity, and leadership. Expect a mix of global voices and perspectives, delivered in a uniquely Paradigms format. To top off the first day, we’ll gather for a sit-down dinner in Marrakesh.
After Wednesday’s sessions, we’ll journey to a secluded oasis for a magical closing party. We’ll celebrate under the stars and spend the night in a stunning desert retreat — an unforgettable way to conclude Paradigms 2025.
Speakers
The line-up
Venue
An oasis of creativity in the heart of Marrakech
Paradigms is known for its breathtaking venues, and this year’s location is no exception. Beldi Country Club is located just outside the heart of Marrakech and blends heritage, design, and innovation. The serene resort — with its courtyards, handcrafted interiors, and expansive surroundings — sets the perfect stage for deep conversations, immersive experiences, and meaningful connections.
Welcome reception
Activity
New for 2025: Welcome Reception at Beldi Country Club
Kick off Paradigms 2025 with an exclusive welcome reception in the gardens of Beldi Country Club. This relaxed, informal gathering offers the perfect opportunity to connect with fellow guests and speakers ahead of the event. Enjoy a selection of drinks and light refreshments as you settle into the stunning surroundings and prepare for the days ahead.
7:00 PM — 10:00 PM
Morning activities
Activity
New for 2025, guests can choose from four unique morning experiences to make the most of their time in Marrakech before the conference begins. These activities will conclude before the first session starts at 10:20 AM. Options include a sunrise hot air balloon ride over the Atlas Mountains, a dune buggy adventure across the desert, a relaxing sound bath at Beldi Country Club, or a gentle breakfast yoga session in nature. Spaces are limited and allocated on a first-come, first-served basis, with priority given to guests. Press are welcome to join, subject to availability.
7:00 AM — 10:00 AM
Day 1: Talks
Talk
Main session agenda coming soon
10:00 AM — 6:00 PM
Happy hour
Party
We’ll wrap up Day 1 with a relaxed happy hour onsite—perfect for winding down, networking, and reflecting on the day's sessions.
6:00 PM — 7:00 PM
Day 1: Dinner
Party
As the sun sets on Day 1 of Paradigms, we’ll turn up the energy for a night to remember. Expect a vibrant atmosphere, live DJ beats, and an immersive Moroccan feast featuring a selection of the country’s finest dishes, freshly prepared dinner. With drinks flowing, music setting the mood, and an incredible crowd of creatives and industry leaders, this is your chance to celebrate, connect, and let loose before we dive into another inspiring day.
7:00 PM — 11:00 PM
Day 2: Talk
Talk
Join us for Day 2 of Paradigms, where we’ll dive even deeper into inspiring discussions, thought-provoking sessions, and engaging conversations with some of the brightest minds in branding, design, and creativity.
Breakfast will be served onsite from 8:00 AM to 9:20 AM for a relaxed start to the day.
Content begins at 9:30 AM, so be sure to grab your coffee and settle in for another day of insights, inspiration, and meaningful connections.
8:00 AM — 4:30 PM
Happy hour
Party
4:30 PM — 5:30 AM
Closing party and overnight desert stay
Party
Evening schedule
5:00 PM to 6:00 PM – Transfers to the desert venue
6:00 PM to 7:00 PM – Check-in & unwind
6:00 PM to 8:00 PM – Drinks Reception – Join us at your leisure for pre-dinner drinks and canapés
8:00 PM to 10:00 PM – Sit-down dinner under the stars
10:00 PM to 1:00 AM – Party – Music, dancing, and celebration
1:00 AM to 3:00 AM – After-party for those who want to keep the night going
Accommodation and overnight stay
All guests will stay overnight at Bedouin Agafay Desert, a luxurious desert retreat with fully equipped private tents featuring en-suite bathrooms, showers, and air conditioning.
6:30 PM — 11:59 PM
Goodbye and airport transfers
Breakfast with a view
Breakfast served from 7:00 AM to 9:00 AM
Enjoy a relaxed morning meal with sunrise views across the desert before we say our goodbyes.
Transfers to Marrakech airport
Hourly transfers will run from 7:00 AM to 12:00 PM to Marrakech Menara Airport (RAK).
6:00 AM — 12:00 PM
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