Tom Beckman
Global Chief Creative Officer at Weber Shandwick
Tom Beckman
Global Chief Creative Officer at Weber Shandwick
Tom Beckman is the Global Chief Creative Officer at Weber Shandwick. He has won most industry awards — including Cannes Grand Prix and recognition from the UN — and has been serving in the Global Creative Leadership Group for McCann WorldGroup since 2015. Under Tom's leadership, Weber Shandwick has been the most awarded PR firm in the world four times in the last five years.
Tom is a frequent jury member and keynote speaker at international industry events, including Cannes Lions, Dubai Lynx, Eurobest, Spikes Asia, Ad:tech London, Global PR Summit Miami, and ICCO. As a TED Ads Worth Spreading advocate, Tom was part of the exclusive group of industry experts overseeing the advertising initiative of TED.
talk
Sep 13, 10:30 AM
The last recession spawned a global distrust in corporations that led to the birth of purpose – the single most transformative change in the recent history of marketing and branding.
This recession we’re seeing similar signs in pop culture indicating a major shift in brand voice and behavior.
But this time it will be different. This time people are looking for new dreams to pursue and new games to play. Since the dating game, the housing game, the career game and the happiness game are all rigged, people are opting out. But in what will we opt-in? What is the post-bourgeoise playbook?