Paradigms experts from around the world

Eugene Healey is an independent strategy consultant, educator, and Creator seeking to make cultural chaos comprehensible for brands.

From his home base in Melbourne he works with global brands on strategies to succeed in a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.

With a background in education alongside strategy, Eugene has lectured in brand management at the University of Melbourne’s postgraduate Business School, and regularly shares his insights on brands and culture via social media to a following of over 250,000.

Nu Goteh is a designer, strategist, and educator who envisions and designs conditions for people to lead affirming, beautiful lives. As Founder and Principal of Room for Magic and Co-Founder, Managing Partner, and Creative Director of Deem Journal, Nu is at the forefront of an emerging generation of designers that integrate design, culture, art, community, and social practice.

Nu has partnered with influential clients, including non-profits like Art For Justice Fund, Ford Foundation, and the World Peace Foundation, cultural institutions like The National Memorial for the Underground Railroad and Urban Civil Rights Museum, and brands like Jordan and Headspace. He is a board member of AIANY and SEGD, and his work has been featured in Forbes, Fast Company, Wallpaper, Design Miami, Monocle, and Architect’s Newspaper. Influenced by his Liberian heritage and passion for counter-culture, Nu presents keynotes globally on design as an invitation for communities to reclaim their futures.

Tom Beckman is the Global Chief Creative Officer at Weber Shandwick. He has won most industry awards — including Cannes Grand Prix and recognition from the UN — and has been serving in the Global Creative Leadership Group for McCann WorldGroup since 2015. Under Tom's leadership, Weber Shandwick has been the most awarded PR firm in the world four times in the last five years.

Tom is a frequent jury member and keynote speaker at international industry events, including Cannes Lions, Dubai Lynx, Eurobest, Spikes Asia, Ad:tech London, Global PR Summit Miami, and ICCO. As a TED Ads Worth Spreading advocate, Tom was part of the exclusive group of industry experts overseeing the advertising initiative of TED.

In 2025, Tom serves as the Jury President for the PR category at the Cannes Lions International Festival of Creativity, recognising his leadership and influence in shaping the future of the industry.

Founder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering thousands of brands around the world to create, thrive, and evolve.

Nicola is a design leader working at the intersection of brand, storytelling and technology. She is currently Vice President of Design at Condé Nast, having previously worked at Pentagram, Karmarama and The Telegraph.

Throughout her career, Nicola has led teams in designing digital experiences for iconic brands such as Vogue, the New Yorker and the Times of London. She’s focused on how great design can scale yet remain distinct, and how iconic brands can transform towards the future.

She lives in the UK, with her husband, three children and two cats.

Bianca is a designer specialising in typography, type design, and type technology.

Currently, she is a staff typographer working on Encore, Spotify’s design system, where she drives innovation in typography in cross-platform product experiences.

Before joining Spotify, Bianca led creative direction on brand typefaces and complex type systems for global companies like Amazon, BBC, FedEx, Indeed, and Google while at Dalton Maag.

Bianca loves sharing her knowledge and often speaks at international design, technology, and UX conferences. She is also a member of the Unicode Consortium and serves as an invited expert in the W3C Web Fonts Working Group.

Through her involvement with Alphabettes, an organisation dedicated to empowering women in the type industry, Bianca founded a mentorship program to guide students and emerging professionals into the world of type design and typography.

Jonas Hegi is the co-founder and Executive Creative Director of Builders Club, with a background spanning film, photography, digital art, and design. Based between London and New York, Jonas has partnered with leading brands such as Nike, Apple, OpenAI and Beats, helping them redefine their aesthetic through new visual languages, narratives, and campaigns.

Builders Club's co-founder and Executive Creative Director, Jonas Hegi, will shed light on the evolving creative landscape, sharing his perspective on creativity today and his vision for the future.

In a world that’s constantly shifting, artists, studios, and brands must adapt, meeting new challenges as they come. Jonas Hegi will offer insight into how Builders Club approaches creativity, how they respond to change, and how they continue to stay at the forefront of innovation.

Builders Club is a space to create meaningful work with a team of like-minded individuals. Founded in 2015, Builders Club redefines the way a production company, a creative agency and an animation studio operates. With a combined background in film, digital art, ai image making and design, they are constantly looking for a new approach to implementing an idea, solving problems and telling stories for contemporary audiences in the fashion, arts, music, beauty and culture industries.

Carla is Head of Design Ops at Skyscanner, where she’s spent the past three years shaping the structure, culture, and operational efficiency of a 50-person in-house brand team. With over a decade in operations, including four years as Operations Director at product design agency Snook, Carla brings deep expertise in building and scaling creative teams. At Snook, she scaled the team from 12 to 100 people and led the business through an eightfold increase in revenue. At Skyscanner, she oversees a team of producers and has been instrumental in evolving the brand function, from flagship campaigns and reports to ensuring consistent brand execution across the business. Carla is passionate about creating scalable team models that adapt to the evolving needs of design work.

Ross Mawdsley is a seasoned design leader with a career spanning nearly three decades in design and advertising. He is currently the Global Head of Visual Design at Skyscanner, based in the company’s London office, where he leads the brand design team and oversees the visual identity and look and feel of the brand.

Before joining Skyscanner, Ross held senior leadership roles at several renowned agencies. He was Head of Design, Creative Director, and Partner at BBH, where he worked with global brands such as Audi, Samsung, Absolut Vodka, Tesco, and Nike.

Prior to that, Ross was Creative Director at AKQA London, managing key Nike accounts across Women’s, Women’s Training, and Western Europe. Ross also served as Creative Director at Amaze (now Valtech), leading work on the global Lexus and ASICS accounts. Notably, he spearheaded the award-winning redesign of Lexus’s global website, covering 38 regional markets.

Earlier in his career, he was a Senior Art Director in New York, focusing on digital work for Diageo brands including Heineken, Johnnie Walker, Ciroc, and Grand Marnier, earning multiple accolades such as Webby Awards and FWAs. In addition to his creative work, Ross has contributed to the industry as a judge for the FWA and Creativepool Annual, and he has been recognised as one of The Drum’s 100 Most Influential Designers.

Burkhard Müller is the CDO of MUTABOR, Germany’s leading independent design agency. His mission is to inspire brands toward innovation and empower creatives to shape business decisions. As the creator of the globally acclaimed brand image tool Mutabor.AI, he pushes boundaries where design meets technology. He regularly speaks on global stages such as Web Summit, OMR, and DMEXCO. Burkhard also serves as Chairman of the Art Directors Club Germany, overseeing the ADC Award, the ADC Festival and ADC Digital Conference.

Nkenna Amadi is a London-based creative technologist and co-founder of The Blackpepper Studio (TBP), an award-winning multidisciplinary design and experiential studio. With over five years of experience blending modernist aesthetics and cutting-edge front-end development, he has led projects that earned multiple international awards across web development, UI, UX, and innovation. Nkenna sits on the Awwwards Design Jury and The One Show Design jury, and regularly shares his expertise at industry events. Passionate about pushing web boundaries, he builds immersive, high-performance experiences that are deeply rooted in storytelling.

Asmah Mansur-Williams is a London-based visual designer and the co-founder of The Blackpepper Studio (TBP), an award-winning multidisciplinary design and experiential studio. With a passion for modern storytelling and a keen eye for cultural nuances, Asmah brings a diverse lens to crafting expressive brand identities, editorial layouts, and digital experiences that resonate deeply with audiences. Her work emphasizes thoughtful typography, elegant expression, and a refined aesthetic, making her a sought-after collaborator for brands in the fashion, lifestyle, and design sectors.