Audience Capture" is the emergent and dangerous phenomena when audiences, metrics and algorithms dictate the behavior of creators. This doesn't just apply to established artists, but to anyone who lives online. You feel the pressure too? Creators were once in control, taking risks and moving culture. Today, an audience and algorithm determine how we show up. We must strike equilibrium again. In this creator therapy session, we’ll unpack the social science underpinning Audience Capture, its manifestation, and strategies to maintain our artistic integrity and more importantly, our sanity.

Sound and storytelling are inextricably linked, tapping into our deep human need for auditory connection. In an attention-saturated world, we often overlook the power of sound in favor of visuals. However, our ability to listen while doing allows sound to cut through the noise. From personal stories around the fire, to music, audiobooks, ASMR, sound baths and spatial audio - organically harnessing sound captures attention in visceral ways.

Brands are just beginning to unlock sound's potential, like AI remixes recontextualizing classics or viral TikToks driven by repurposed songs. As technology empowers people to become creators, the future is marveling at our ability to harness creative genius through sound. Auditory storytelling is a powerful weapon for marketing - those who wield it skillfully can forge deep human connections that visuals alone cannot achieve.

It’s Nice That’s talk will introduce its in-house research department, Insights, showcasing how the team provides visual research and provocations for brands and organisations. We’ll offer a behind-the-scenes look at how Insights is a unique offering – deeply rooted in the media landscape and powered by a dynamic network of global creatives. Following this, we'll explore a series of visual patterns that are shaping the world of branding today, diving into micro trends from the past, present, and future

Discover how we built the foundations of Tony's Chocolonely brand and launched a creative platform and global campaign. We'll review a year's worth of brand and creative stewardship, showcasing how we achieved a lot with a little by being resourceful yet impactful. Learn how we swiftly brought innovative ideas to market, proving that boldness on a budget can drive global success.

Cam will explore the implication that the Generative AI industry is having on us and creativity, and highlight the most overlooked supercomputer that ever existed: the human body and mind. Pulling together perspectives from biology, technology and philosophy to encourage the listeners to return back to from the vanguard and reclaim our creativity.

What does it take to build and grow a resilient, creative global brand? Figma’s Damien Correll and Brian Collins of COLLINS sit down to discuss brand and design's role in synthesizing imagination, technology and craft in organizations. Together, they will explore how to structure in-house teams to drive the creation of meaningful communications, products and environments for customers and the communities your brand serves.

As creative spirits, we love change. We seek it. We drive it. But, generally speaking, people have a love / hate relationship with change. Not always in equal parts. So how do we get people excited about a new, future state? "Seeing is believing,” as they say. This is the purpose of brand world-building. This talk is a “how to” of world-building that blends lessons from World Builders in literature, politics, religion, and more to teach each of us how to make the futures we see so irresistible, that they become inevitable.