Paradigms Text

Rome,
Italy

Sept. 24—25, 2024

Where global creatives come together to shift the future of brand

Join our two-day brand experience summit, meet the industry’s brightest minds and rising stars, and dive deep into a world of inspiration.

#Paradigms2024

Speakers

The line-up

Venue

A fluid space in the heart of Rome

Paradigms is known for its breathtaking venues, and this year’s location doesn’t disappoint: Acquario Romano blends design, architecture, and art into a vibrant cultural space. Located in the heart of Rome and surrounded by a beautiful garden, the former aquarium will provide the perfect setting to dive into the depths of creativity and innovation.

Explore
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The event 2024

Agenda coming soon

  

Registration

8:00 AM — 8:30 AM

Welcome and breakfast

8:30 AM — 9:30 AM

Welcome to Paradigms 2023

Speech

9:30 AM — 9:45 AM

Emotion by design: Creative leadership lessons from a life at Nike

Talk

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Image of Greg Hoffman

Greg Hoffman

Author and former Nike CMO

9:45 AM — 10:30 AM

Eat the rich

Talk

The last recession spawned a global distrust in corporations that led to the birth of purpose – the single most transformative change in the recent history of marketing and branding.

This recession we’re seeing similar signs in pop culture indicating a major shift in brand voice and behavior.

But this time it will be different. This time people are looking for new dreams to pursue and new games to play. Since the dating game, the housing game, the career game and the happiness game are all rigged, people are opting out. But in what will we opt-in? What is the post-bourgeoise playbook?

Image of Tom Beckman

Tom Beckman

Global Chief Creative Officer at Weber Shandwick

10:30 AM — 11:15 AM

Coffee break

11:15 AM — 11:45 AM

Your senses. Set free. A B&O brand story

Talk

In this keynote, Paul Collins, their Global Creative Director, will take us through the brand's transformation from functional to experiential, showcasing their latest brand campaign.

Image of Matthew Bostock

Matthew Bostock

Creative Lead at Bang & Olufsen

Image of Paul Collins

Paul Collins

Global Creative/Brand Director, Brand & Creative at Bang & Olufsen

11:45 AM — 12:30 PM

Lunch break

12:30 PM — 2:30 PM

The enemy within

Talk

2:30 PM — 3:15 PM

Coffee break

3:15 PM — 3:45 PM

Designers talking

Fireside Chat

3:45 PM — 4:15 PM

Pursuing the new brand paradox

Panel

4:15 PM — 5:30 PM

Closing words

Speech

5:30 PM — 5:45 PM

Happy hour

Party

5:45 PM — 6:45 PM

Dinner at Estufa Fría

Party

Starting 7:30 PM

Welcome and breakfast

8:30 AM — 9:30 AM

Welcome to day two

Speech

9:30 AM — 9:45 AM

How to be distinctive. Everywhere

Talk

Regardless of your product or sector, if you want your brand to get noticed and chosen, you need to be recognised. And not as the category, but for what makes your brand unique. How? Be distinctive. Everywhere. Join Rapha Abreu, VP of Design at The Coca-Cola Company and Lisa Smith, ECD Global at Jones Knowles Ritchie (JKR) as they discuss the importance of being distinctive - across the entire brand experience. They will explore how investing in sustained distinctive brand behaviours, assets and experiences can increase the performance of your brand, brought to life through real life examples from the Coca-Cola x JKR partnership.

Image of Lisa Smith

Lisa Smith

Executive Creative Director Global, JKR

Image of Rapha Abreu

Rapha Abreu

Global Vice President of Design, The Coca-Cola Company

9:45 AM — 10:30 AM

Friction, feelings, and fiction

Talk

10:30 AM — 11:15 AM

Coffee break

11:15 AM — 11:45 AM

The era of the multiplayer brand

Talk

11:45 AM — 12:45 PM

Lunch break

12:45 PM — 2:45 PM

Winning Hearts and Screens: The Evolution of Sports Fandom

Talk

DesignStudio Principal, Richard Swain, traces the meteoric rise of sports fandom from Ancient Rome to YouTube, showing how brands and businesses have, throughout history, taken advantage of technological advancements to captivate new audiences.Richard will be joined on stage by Monica Dinsmore, Senior Director, Esports Brand & Marketing at Electronic Arts (EA), to discuss how she goes about growing new audiences within esports and the learnings for brand builders when it comes to fandom.

Image of Monica Dinsmore

Monica Dinsmore

Senior director, Esports brand at Electronic Arts

Image of Richard Swain

Richard Swain

Principal at DesignStudio Americas

2:45 PM — 3:45 PM

Creativity in the age of AI

Talk

3:45 PM — 4:30 PM

Closing words and recap

Speech

4:30 PM — 4:45 PM

Happy hour

Party

4:45 PM — 5:45 PM

Dinner and goodbye party at Sud Lisboa

Party

Starting 7:30 PM

Throwback

Highlights from the past

We seek places that inspire us: Xavier Corberó Residence in Barcelona (2022) and Convento do Beato in Lisbon (2023) provided us with the perfect mix of tradition and modernity to ignite the creativity and curiosity of our guests.