Founder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering thousands of brands around the world to create, thrive, and evolve.

Alex Athanasiou is Managing Director at COLLINS, where he leads Audience & Partnerships. Alex headed the creation of the consultancy’s new Cultural Capital practice, developing cultural strategies, stages and products for brands, as well as a community membership platform.

Alex also directs productions and PR across the COLLINS portfolio, launching over 50 projects in the last three years, maintaining the consultancy’s positions as one of the most creatively awarded firms in the world, including Ad Age Agency of the Year Honors four years consecutively.

David Rager is an accomplished Creative Director with over two decades of experience in design leadership, brand building, and environmental experiences. As NASA's current Creative Director, he oversees the agency's visual brand and iconic Graphics Standards Manual and is responsible for reintroducing the NASA Logotype (Worm). Previously, Rager led teams at NASA's Jet Propulsion Laboratory, Disney, the Museum of Contemporary Art Los Angeles, and the New Museum, and co-founded Weekends, a design studio operating between Paris and Los Angeles.

Appearances:

Previous: SXSW 2025: NASA House, SXSW 2025 Collins X Monotype, SUNY Purchase Visiting Artist Lecture, Future of XYZ Podcast (Presented by iF Design), Kevin Kelly's 'Cool Tools' podcast, NASA: Vision by Design at SXSW 2024, UC Davis Center for Spaceflight Research, Stories from NASA: Launching Rockets and Brand Campaigns at Adobe Max 2023, Art Center Guest Crit. / Lecturer (ongoing).

Press: NASA Related: The New Yorker: A Design Geek’s Space Race: Meatball vs. Worm, The New York Times: How NASA Learned to Love 4 Squirmy Letters, Fast Co. NASA is breaking a cardinal rule of branding. Misc: T Magazine (NYT) Paris Restaurants Cali Vibes, Res Magazine, Print Magazine, Sight Unseen Studio Visit, The Selby Home Visit

Awards: Webby's for NASA's Immersive Earth, Jet Propulsion Laboratory's website relaunch (2023), and JPL's Virtual Tour (2022) / Shorty: Disney+ Launch Campagin (twitter)

Links: DavidRager.co personal portfolio hub, Brands, Campaign, and Experience case studies, Behance , Weekends Studio (ongoing), Archive, Instagram / Threads, LinkedIn

Max is the Co-Founder of Ragged Edge, a global brand company for people who refuse to settle for average. 

He has spent his career fighting to change how people think about our industry. From brands as logos and typefaces, to brands as ideas with the power to change perceptions, behaviour, categories, industries and - just occasionally - the world.

Since 2007, Ragged Edge has been helping our partners use brand to define, create and commit to a different reality. It’s not easy. But the results speak for themselves.

Learn more about Ragged Edge here: https://raggededge.com/

Nu Goteh is a designer, strategist, and educator who envisions conditions for communities to thrive. A recipient of the 2025 National Design Award (Emerging Designer), Goteh is the Co-Founder, Managing Partner, and Creative Director of Deem Journal and the Founder and Principal of ROOM FOR MAGIC. Nu is at the forefront of an emerging generation of designers who integrate design, culture, art, community, and social practice. He has partnered with influential clients, including nonprofits such as the Art for Justice Fund, the Ford Foundation, and the World Peace Foundation; cultural institutions such as the National Memorial for the Underground Railroad; and global brands like Nike and Google. He serves on the boards of AIANY and SEGD, and his work has been featured in Forbes, Fast Company, Wallpaper, Design Miami, Monocle, and The Architect’s Newspaper. Influenced by his Liberian heritage and passion for counter-culture, he also presents keynotes globally on design as an invitation for communities to reclaim their futures

Karina Vivas has spent her career bringing creative ambition into institutions defined by complexity. 

First at Microsoft, where she shaped brand expression for Windows, Surface, and Copilot, translating the weight and intricacy of a technology giant into something people could recognize, trust, and care about. 

Today she is Executive Director of Creative & Editorial at JPMorgan Payments, where she arrived not because it was the obvious next step, but because she believed financial services was one of the most underserved creative territories in the world, and that the most consequential brand work of the next decade would happen in the places creative leaders had quietly written off.

Karina grew up in Ecuador, she thinks in decades, and has never once described herself as a disruptor. 

Lisa’s career spans more than two decades, during which she has become widely recognized for her transformative work with some of the world’s most beloved brands. As Global Chief Design Officer at Uncommon Studios, she leads the agency’s mission to embed design at the core of everything it creates—from brand identity and communications to immersive experiences—sparking attention and driving lasting cultural relevance.

Previously, Lisa was Global Executive Creative Director at JKR, where her strategic vision helped evolve the agency from a packaging powerhouse into a full-spectrum branding leader. She played a pivotal role in global rebrands for major clients including Walmart, Burger King, Mozilla, Paramount, Uber, Impossible Foods, Nordstrom Rack, Fanta, and Manischewitz.

Before that, as ECD of Chobani where she put creativity at the center of the business—overseeing a brand transformation that expanded product lines, boosted customer loyalty, and fueled top-line growth. Lisa was also Head of Design at Wolff Olins New York, where she drove bold, commercially successful work for USA Today, The Met, and Zocdoc.

Lisa's creative excellence was recognized in 2021 when Fast Company named her as one of the Most Creative People, saluting her contributions behind 'the biggest redesigns of the decade'. The recent launches she’s led have secured her features in publications such as the New York Times, New York Magazine, Fast Company, Forbes, Washington Post and more. 

Lisa has also picked up notable accolades throughout her career including Fast Company’s Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today.She has sat as jury president for Design at Cannes Lions and D&AD, and is currently the Deputy President on the Board of Trustees at D&AD.

Laurence believes that creating design value requires protecting unreasonable decision making. Over the past ten years, she founded and led On's Creative Studio, scaling it from 1 to over 100 creatives and making it Switzerland's biggest design agency. Together with her team, she built the culture and identity that transformed a regional running underdog into the global sports leader it is today. Before On, she partnered with exceptional founding designers, focusing on brand systems at FREITAG and products with Stefan Diez Office. 

In 2026, she opened her own consultancy bridging product and brand.

Brian Collins is a designer and co-founder of COLLINS, the design and transformation company based in San Francisco and New York City. The company started with two laptops, four desks and an idea: Design is not what we make. Design is what we make possible.

Since then, COLLINS has won Agency of the Year honors over the past seven years from AdAge — including Business Transformation Agency of the Year — as well as from D&AD.

Before launching COLLINS in 2008 with Leland Maschmeyer, Brian led the design and brand innovation division at Ogilvy Worldwide for over a decade.

Brian has been awarded honorary doctorates from The Art Center College of Design and The Massachusetts College of Art & Design. He is president of the Art Directors Club, the world’s oldest creative industry organization celebrating design and craftsmanship. Brian has spoken globally on the impact of design on the future at Columbia, Princeton, Harvard, The Next Web, PopTech, OFFF and The Royal Institution in London. Brian was the first graphic designer invited to the World Economic Forum in Davos. He is also a recipient of the Claude Shannon Luminary Prize; named after the father of information theory. The award recognizes those who have a high-impact relevance to the future of human existence. 

Brian is also an elected member of the Alliance Graphique Internationale.

He lives in Manhattan and Woods Hole, Massachusetts, with far, far too many books.